Step 1: make sure Google has indexed the page
A page that isn't in Google's index can't rank for anything, so indexing is the first thing to check when a page gets no search traffic. Quick checks: is there a noindex tag or a robots.txt rule blocking it, does any indexed page on your site link to it, and is it in your sitemap? For your own site, Search Console's URL Inspection tool and Page indexing report give Google's official answer and the reason a page was left out. For a quick spot-check of any URL, an index checker runs an exact site: search.
Step 2: find out where the page ranks
Once a page is indexed, the next question is where it appears for the searches you care about. Rankings differ by country, device and even by searcher, so check a specific keyword in a specific Google country. Search Console's Performance report shows the average position for every query your site appears for, which is the best source for your own site. A SERP checker is useful for checking a page against a keyword you choose, including ones Search Console doesn't report yet.
Step 3: check how fast the page loads
Google uses Core Web Vitals, measured from real Chrome users, as part of its page-experience signals, but relevance still comes first, so speed works more like a tie-breaker between comparable pages. The bigger reason to fix a slow page is that visitors feel it. Lab tools such as PageSpeed Insights and Lighthouse are the right way to catch problems before they reach visitors; Search Console's Core Web Vitals report shows how real users experience your pages.
Step 4: audit the page itself
With indexing, rankings and speed covered, look at the page as a reader and as a search engine would: is the title specific, does the content answer the search better than what currently ranks, is there one clear H1, are images described with alt text, and do internal links point readers to related pages? An automated audit is a fast way to get a checklist, but treat its suggestions as hypotheses to test, not instructions to follow word for word.
When a page gets no traffic at all
Work through the steps in order. If the page isn't indexed, nothing else matters yet. If it's indexed but ranks beyond the first few pages, the content or the site's authority is usually the gap, not technical settings. If it ranks well but few people click, the title and description are the place to start. Fixing the right problem first saves weeks of changes that can't help.