बैकलिंक्स मुफ़्त में कैसे जाँचें: 5 तरीके जो काम करते हैं (2026)

Here's how to check backlinks for free, using tools from Google, Bing and third-party link indexes.

Checking backlinks sounds like one task. It's really two: finding out which pages link to you, and finding out how many sites link to you compared with the sites you compete against. Different free tools are good at each, and none of them sees the whole web.

This guide covers the free ways to check backlinks in 2026, what each one can and can't show you, and a five-step routine that gives you a picture you can trust and repeat every month.

What "checking backlinks" actually means

A backlink is a link from a page on another website to a page on yours. When people say they want to check backlinks, they usually want one of three things:

• The list. The actual pages that link to you, so you can see who mentioned you, which pages earn links, and what anchor text people use.
• The count. A total of backlinks and referring domains (the number of separate websites linking to you), so you can track growth and compare against competitors.
• The problems. Spammy or unexpected links, broken links pointing at deleted pages, and links you've lost.

No free tool gives you all three for every site. The trick is to combine a source that knows your site well (Google and Bing) with a source that can look at any site (a third-party index).

How to check backlinks: the free tools compared

Limits change, so treat the caps as "at the time of writing". The pattern is stable, though: the free tools that give you a full list only do it for sites you have verified, and the tools that work for any site give you a sample or a count.

Step 1 — Decide whose backlinks you're checking

Start by writing down which question you're answering, because it decides the tool.

• Your own site: you can verify ownership, which unlocks the most complete free data from Google, Bing and Ahrefs Webmaster Tools.
• A competitor's site: you can't verify it, so you're limited to public indexes: Ahrefs' free checker, Bing's competitor comparison, Moz, Semrush, or a counter.

Also pick a short list of 3-5 competitors: sites that rank for the searches you want, not just businesses you think of as rivals. Backlink numbers only mean something next to sites in the same space.

Step 2 — Pull your own links from Google Search Console

If it's your site, start with Google Search Console's Links report. It comes from Google's own data, it's free, and almost nobody looks at it.

Open Links in the left menu. Under External links you get three tables:

• Top linked pages: your pages that receive the most links from other sites.
• Top linking sites: the domains linking to you most.
• Top linking text: the anchor text other sites use.

Use Export external links to download a sample of the actual linking pages. Google describes the report as a sample, not a complete list, and it doesn't show whether a link is nofollow or give any authority score. It also can't show you anyone else's site. But for "who links to my website and which of my pages earn links", it's the best free starting point.

What to look for:

• Pages with zero external links that you expected to earn some.
• Linking sites you've never heard of (often scrapers, usually harmless).
• Anchor text that doesn't match what the page is about.

Step 3 — Add Bing Webmaster Tools for a second index

Bing crawls the web separately from Google, so its link data overlaps but isn't identical. Bing Webmaster Tools' Backlinks report shows referring domains, linking pages and anchor text for your verified site, and you can download it.

It also has something Search Console doesn't: a backlinks to any site view that lets you compare your link profile against other domains without verifying them, including a filter for domains that link to a competitor but not to you. For a free tool, that's a genuinely useful way to find link opportunities.

If you already use Search Console, you can import your sites into Bing Webmaster Tools rather than verifying them again.

Step 4 — Get a third-party view for any site

Google and Bing know your site best. For competitors, and for a second opinion on your own, use a third-party index.

• Ahrefs' free Backlink Checker works for any domain without an account. It shows totals for backlinks and referring domains, the site's Domain Rating, and a list of top backlinks with anchor text. It's the most generous no-signup option for seeing who links to a competitor.
• Ahrefs Webmaster Tools is free for sites you verify and shows your full link profile in Ahrefs' index.
• Moz Link Explorer gives a free account a small number of queries each month, with Domain Authority alongside link data.
• Semrush includes backlink lookups in its free account, within a small daily request limit shared with its other tools.

Expect the numbers to differ between all of these. Each company crawls a different slice of the web, refreshes it on a different schedule, and counts duplicates differently. That's normal, and it's explained in detail in referring domains vs backlinks.

Step 5 — Record the count and repeat monthly

Lists are for investigating. Counts are for tracking. Once a month, write down two numbers for your site and each competitor, from the same tool every time:

1. Referring domains
2. Total backlinks

A free backlink checker like FeedPulse's is built for exactly this step: enter a domain, get its backlink count and referring domains, no signup. It doesn't list the linking pages, so pair it with Steps 2-4 when you need to see who's linking. Two details matter when you read its numbers:

• Counts come from Moz's link index while the tool's free Moz allowance lasts, and are cached for 30 days per domain.
• When that allowance runs out, the tool shows an estimate based on the domain's Open PageRank score, and says on screen that it's an estimate. Don't mix estimated and measured numbers in the same log.

If you'd like the number visible on your own site, the same page gives you an embeddable "X sites link here" badge that refreshes about once a month.

What a simple log looks like (example figures)

The trend in referring domains tells you far more than any single month's total.

What to look for once you have the list

When you open the actual list of linking pages, scan for these:

• Which of your pages earn links. Those topics or formats are worth repeating.
• Unlinked or broken targets. Links pointing at pages that now 404 waste the link. Redirect the old URL to the closest live page.
• Anchor text patterns. Mostly brand names and bare URLs is normal. Lots of exact-match commercial phrases you never asked for can be a sign of spam or a past link scheme.
• Lost links. A respected site that used to link to you and no longer does is worth a polite email.

Do you need to worry about "toxic" backlinks?

Usually not. Google says it ignores most low-quality links automatically, and its disavow tool documentation states that most sites will not need it. The disavow tool is meant for cases where you have a large number of spammy, artificial or low-quality links pointing to your site, and those links have caused (or are likely to cause) a manual action.

Random scraper sites linking to you aren't a reason to disavow. What is a problem is links you or an agency paid for or traded, which Google's spam policies treat as link spam.

Common mistakes when checking backlinks

• Comparing numbers from different tools. A site can look twice as strong in one index as in another. Compare like with like.
• Treating the total as the goal. One sitewide footer link can add thousands of backlinks from a single domain. Referring domains are the better health metric.
• Checking too often. Link indexes update over days and weeks. A monthly check is plenty for most sites.
• Ignoring relevance. A handful of links from sites in your field usually matters more than a pile from unrelated directories.

How do I check backlinks for free?

For your own site, use Google Search Console's Links report and Bing Webmaster Tools: both are free and show real linking pages from each search engine's data. For any site, use Ahrefs' free Backlink Checker for a list of top backlinks, or a free counter like the FeedPulse backlink checker to get backlink and referring domain totals without signing up.

How can I see who links to my website?

Open Google Search Console, go to Links, and check the Top linking sites table. Use Export external links to download a sample of the actual linking pages. Bing Webmaster Tools' Backlinks report gives you a second list from Bing's index, and Ahrefs Webmaster Tools shows your full profile in Ahrefs' index once you verify the site.

Can I check a competitor's backlinks for free?

Yes, within limits. Ahrefs' free Backlink Checker shows a competitor's top backlinks without an account, Bing Webmaster Tools lets you compare your profile with other sites, and Moz and Semrush give free accounts a small number of lookups. Search Console can't show other people's sites.

Why does every backlink checker show a different number?

Each tool uses its own crawler, sees a different part of the web, refreshes on its own schedule, and counts things differently, for example whether nofollow links or redirects are included. None of them is the "true" number. Pick one tool and track its trend over time.

How often should I check my backlinks?

Monthly is enough for most sites. Link indexes change gradually, and month-to-month comparisons from the same tool show real growth or loss more clearly than daily checks. Check sooner if your traffic drops suddenly or you've just run a campaign that should have earned links.

Do backlinks still matter for SEO in 2026?

Yes, but less than they used to, and quality matters far more than quantity. Google's Gary Illyes said in 2024 that Google needs "very few links to rank pages" and has made links less important over the years (Search Engine Journal). Links from relevant, respected sites still help pages get discovered and trusted.

Related free tools

• Free backlink checker — backlink and referring domain totals for any site, plus an embeddable badge
• Referring domains vs backlinks — which number to track and why tools disagree
• Free DA checker — Moz Domain Authority for any domain
• Free DR checker — an open-data Domain Rating equivalent