Alternativa ao Alexa Rank (2026): o substituto aberto que a Amazon nunca construiu
O Alexa.com foi encerrado em 1º de maio de 2022. 6 milhões de distintivos 'Alexa Rank' mortos ainda estão espalhados pela web. Aqui está o substituto aberto, gratuito e embutido — e como recuperar seu antigo distintivo de classificação em uma linha.
What happened to Alexa.com
On May 1, 2022 — after 25 years — Amazon retired Alexa.com. The site that had ranked the entire internet since 1996, that had been bookmarked by every SEO professional, that had been embedded on 6+ million websites as the iconic "Alexa Rank: X" badge — was gone.
Amazon's farewell post said the team was "no longer required". The site went to a placeholder. Every embedded badge instantly became a dead image. Every "X is in the top 100K websites worldwide" claim on a million About pages became unverifiable.
Four years later, nobody replaced it. Tranco exists but is an academic CSV dump with no public lookup. Similarweb's free DigitalRank API was strangled behind CloudFront. Semrush charges thousands per month. The internet has been missing its public traffic-rank vocabulary for four years.
Introducing FeedPulse Rank
FeedPulse Rank is the open, embeddable Alexa rank replacement we've been building since January 2026.
How it works:
- For sites in our network (anyone using a FeedPulse widget): we rank you by real first-party traffic data updated every 6 hours
- For sites NOT in our network: we fall back to OpenPageRank — a free, ToS-friendly global authority ranking covering the top 10M domains
The result: every website on the internet gets a rank from day one. You don't have to wait for a network of 6 million sites before your rank shows up.
How to display your FeedPulse Rank on your site
Just like the old Alexa rank badge, in one line:
<script async src="https://feed-pulse.com/api/badge/rank.js?d=yoursite.com&theme=obsidian&sz=card"></script>Ten themes available: indigo, obsidian, ivory, neon, mint, sunset, ocean, noir, candy, transparent. Four sizes: hero, card, pill, micro.
Why we built this (the long version)
Amazon's reasoning for shutting Alexa down was that "very few customers" used the API. That was true. But what they missed was that millions of websites still embedded the rank — and every one of those embeds was a daily piece of free advertising for Alexa.
The widget distribution model is exactly what FeedPulse was built on. We can keep the rank service alive indefinitely because every embedded badge brings new users to FeedPulse. The economics are self-reinforcing — the more sites that embed, the more credible the rank, the more sites that embed.
How does FeedPulse Rank compare to other "rank" metrics?
| Metric | Coverage | Free public API | Embeddable badge | Updated |
|---|---|---|---|---|
| Alexa Rank | Top 30M | ❌ (dead since 2022) | Was the gold standard | Was daily |
| Tranco | Top 1M | CSV only, no per-domain lookup | ❌ None | Daily |
| OpenPageRank | Top 10M | ✅ Free, no signup | ❌ None until now | Monthly |
| Similarweb DigitalRank | Top 10M | Was free, now CloudFront-blocked | ❌ None | Monthly |
| FeedPulse Rank | Global | ✅ Free | ✅ Yes — 10 themes | 6 hours (in-network), monthly (fallback) |
What about Tranco?
Tranco is an academic ranking maintained by KU Leuven researchers, published as a daily CSV of the top 1M domains. It's excellent science — but it's not consumer-ready. There's no public per-domain lookup, no embeddable badge, no human-readable explanation. We use Tranco internally as a sanity-check on our rankings.
Related tools
- Domain Authority Checker — Moz's DA score (different metric, different scale)
- Domain Rating Checker — Ahrefs-equivalent DR via OpenPageRank
- Trust Score — composite signal combining rank + DA + age + speed