← All SEO tools
/ free schema markup generator

Free schema markup generator — Article, Product, FAQ, LocalBusiness JSON-LD

Generate valid JSON-LD structured data in 10 seconds — pick a type (Article, Product, FAQ, LocalBusiness), fill the form, copy the output. Validates against Google's Rich Results spec so you qualify for star ratings, FAQ accordions, and breadcrumb chips on the SERP. The free Schema.org / Google Rich Results / Merkle generator alternative.

/ pick schema type

Generated JSON-LD — paste into <head>

Validate 
<!-- Generated by FeedPulse · https://feed-pulse.com/schema-markup-generator -->
<!-- Validate at https://search.google.com/test/rich-results -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to build a free SEO tool that compounds",
  "description": "A step-by-step playbook for building free SEO tools that earn organic links forever.",
  "image": [
    "https://example.com/article-cover.png"
  ],
  "author": {
    "@type": "Person",
    "name": "Jane Doe"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/article-cover.png"
    }
  },
  "datePublished": "2026-02-12",
  "dateModified": "2026-02-12",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://example.com/blog/free-seo-tool"
  }
}
</script>
/ deep dive

What is schema markup (JSON-LD)?

Schema markup is a vocabulary of microdata (Schema.org) that tells Google EXACTLY what your page is — an article, a product, a FAQ, a recipe, a local business — so it can render rich results on the SERP. Star ratings, FAQ accordions, breadcrumb chips, sitelinks, knowledge panels — they all require schema. JSON-LD is the format Google recommends (cleaner than Microdata / RDFa).

Why every page should have schema markup

Pages with schema get rich results. Rich results take more SERP real estate and typically lift CTR 20-40% over plain blue-link results. Product schema unlocks star ratings and price chips. FAQ schema unlocks the accordion that owns the entire first viewport on mobile. Article schema unlocks the Top Stories carousel. No schema = none of these.

Article · Product · FAQ · LocalBusiness — the four schemas you actually need

Schema.org defines 800+ types but 95% of websites need only four: Article (blog posts, news), Product (e-commerce, SaaS pages), FAQPage (any page with Q&A), and LocalBusiness (physical-location services). Our generator covers these four out of the box. Each output is pre-validated against Google's Rich Results Test spec.

Free, validates against Google's Rich Results spec

Merkle's schema generator is free but ad-heavy. Sistrix and Schema App charge $25-$199/mo. We give you the same output free, forever, no signup — paste the JSON-LD into a <script type='application/ld+json'> block in your <head> and validate at search.google.com/test/rich-results to confirm. Every generated block also includes a quick link to our /backlinks and /serp-checker tools for post-deployment SEO validation.

/ compare with

Compare with these free SEO tools

Schema → Meta tags
and generate the matching meta tags
Schema → Indexed
is your schema-marked page indexed by Google?
Schema → SERP
did the rich result lift your SERP rank?
/ authoritative sources

Read more from authoritative sources

Want to dig deeper? These are the official primary sources we cite:

/ faq

Frequently asked questions

Questions we hear most often — also emitted as FAQPage schema so search engines can surface these in "People also ask" results.

+What is JSON-LD schema markup?
JSON-LD is a JSON-flavored syntax for Schema.org structured data — the vocabulary that tells Google your page is an article, product, FAQ, recipe, local business, etc. Google strongly recommends JSON-LD over Microdata or RDFa. Paste the generated block into a <script type="application/ld+json"> tag in your page's <head>. Google's crawler reads it and unlocks rich results.
+What rich results can schema unlock?
Article schema → Top Stories carousel + article cards. Product schema → star ratings, price, availability chips. FAQPage schema → accordion that occupies the entire mobile viewport (huge CTR lift). LocalBusiness schema → knowledge panel, map pin, hours, phone. Each typically lifts SERP CTR 20-40% over plain blue-link results.
+Do I need schema on every page?
On every page that could earn a rich result — blog posts (Article), product pages (Product), Q&A pages (FAQPage), local pages (LocalBusiness). Skip schema only on thin pages (login, 404, redirects). Multiple schema blocks per page are allowed; e.g. a blog post can have Article + BreadcrumbList + FAQPage all together.
+How do I test if my schema is valid?
Two free Google tools: (1) Rich Results Test at search.google.com/test/rich-results — checks if your schema is eligible for actual SERP rich features. (2) Schema Markup Validator at validator.schema.org — checks raw spec compliance. Our generator outputs are pre-validated against both, so paste-and-go is safe.
+Is this the same as Merkle or Schema App?
The OUTPUT is the same — these are all standardized Schema.org types defined by Google + the W3C. Merkle's free generator is ad-supported. Schema App charges $99-$299/mo for enterprise. We give you the same output free, with no ads, no signup, no upsell. Plus contextual links back to our free DA, Backlinks, and SERP tools for the next step in your SEO workflow.
/ other free seo tools
FeedPulse Traffic Rank
Domain Authority Checker
Domain Rating Checker
Site Trust Score Checker
Lighthouse Score Badge
Page Speed Badge
Domain Age Checker
Backlinks Checker
SERP Position Checker
Google Index Checker
Free Meta Tag Generator

Made with Emergent