What is Domain Rating (DR)?
Domain Rating is Ahrefs' proprietary 0-100 score of a website's backlink profile strength. It's the most-quoted backlink-authority metric in SEO. Unlike Moz's DA (focused on ranking potential), DR focuses purely on link-graph authority. Most pros track both side-by-side.
The Ahrefs Domain Rating alternative — free & embeddable
FeedPulse uses the OpenPageRank dataset (built on the open Common Crawl backlink graph) to deliver a DR-equivalent score for any domain, linearly rescaled from OPR's native 0-10 into the 0-100 framing every SEO reader recognises from Ahrefs. The methodology is published, the data is open, and the badge is yours to embed forever. No $1,499/mo subscription required.
DR vs DA — which one matters more?
Both. DA predicts SERP ranking potential; DR measures raw backlink-graph authority. A site with high DR but low DA usually has many low-quality links. A site with high DA but low DR is link-poor but ranks well anyway. Display both badges on your site for a complete authority profile.
Drop your DR badge on any platform in 60 seconds
Copy the HTML snippet and paste it anywhere — WordPress widget area, Shopify theme footer, Wix HTML element, Webflow embed block, Ghost CMS, Squarespace, Blogger. The badge auto-updates weekly with the latest DR score.