Verifica gratuita di Trust Score

/ deep dive

What goes into your Trust Score?

Seven independent signals, blended into one 0-100 grade: domain authority, domain rating, WHOIS-verified domain age, valid HTTPS / TLS, Lighthouse performance + best practices, SEO health, and our own visit-pattern bot/abuse heuristic. No single signal can game the score — even sites with high DA can score low if HTTPS is broken or the domain is days old.

The modern WOT (Web of Trust) alternative

When WOT shut down its community-rating browser extension in 2016, 25 million sites lost their trust signal overnight. FeedPulse Trust Score is the open, ToS-safe successor — derived from public data, no community voting (which WOT failed at), no privacy violations.

Display your trust grade as a customer-facing badge

If you sell anything online, a trust badge moves conversion. Drop the badge on your checkout page, About page, or footer to show visitors that an independent third party has graded your site as safe and authoritative.

Free for every site, forever — no signup, no email

Paste a URL → see your composite trust grade → copy the HTML snippet → paste it anywhere. Works on WordPress, Shopify, Wix, Webflow, Ghost, Squarespace, Blogger, or any static HTML site.

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Compare with these free SEO tools

Trust component

Domain Authority score

Trust component

Lighthouse performance + SEO badge

/ authoritative sources

Frequently asked questions

Questions we hear most often — also emitted as FAQPage schema so search engines can surface these in “People also ask” results.

+What is a Site Trust Score?

FeedPulse Trust Score is a composite 0-100 grade combining seven independent SEO + safety signals: Domain Authority, Domain Rating, WHOIS-verified domain age, valid HTTPS / TLS, Lighthouse performance + best practices, SEO health, and our own bot-traffic / abuse heuristic. No single signal can game the score.

+How is the Trust Score calculated?

Each of the 7 signals contributes between 5 and 25 points to the final 0-100 score, weighted by how strongly it correlates with actual visitor trust in published research. HTTPS is binary (you have it or you don't). Domain age is logarithmic (a 10-year site beats a 1-year site, but not 10x). All weights are published in the methodology page.

+Is this the same as WOT (Web of Trust)?

WOT shut down its community-rating browser extension in 2016 after the adware scandal, leaving 25 million websites without a trust signal. FeedPulse Trust Score is the open, ToS-safe successor — derived entirely from public data (no community voting, no privacy violations), so it can't be gamed by either spammers or competitors.

+Can I improve my Trust Score?

Yes — and faster than you'd improve DA or DR alone. Quick wins: deploy HTTPS, fix any 4xx/5xx errors, improve your Lighthouse score (especially Best Practices), keep your domain renewed (don't let it lapse). Slow wins: earn backlinks (compounds DA + DR), publish regularly (drives SEO health), age your domain. Most sites can move 15-20 points in 90 days.

+Why is Trust Score important for SEO?

Trust signals are part of Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) — explicitly named as a ranking factor in Google's Search Quality Rater Guidelines. Plus the badge itself is a customer-facing trust signal that lifts conversion 3-12% on checkout pages and About pages.

/ also free

AI SEO Audit

Paste any URL — get a Gemini-powered audit of title, meta, schema, CWV, internal links + a prioritised fix list. Free, no signup.

/ other free seo tools

Classifica di traffico FeedPulse

Verifica autorità di dominio

Verifica Domain Rating

Badge punteggio Lighthouse

Badge velocità pagina

Verifica età del dominio

Contatore di backlink

SERP Position Checker