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/ deep dive

What is a backlink — and why count them?

A backlink is a link from another website pointing to yours. Backlinks are the single biggest SEO ranking signal — Google's algorithm has used them since 1998. More backlinks from authoritative sites = higher SERP ranking, more traffic, more revenue. Counting backlinks is the closest thing SEO has to a 'how successful is your site' meter.

Free backlinks checker — count any site's inbound links

Paste any URL and we'll show you the total backlink count, referring root domains, and a sample of recent linking pages — pulled from Moz's official Link Explorer API. The same data that powers Moz Pro's $99-$249/mo plans, available free for casual lookups.

Ahrefs Backlink Checker · Moz Link Explorer · Semrush — alternatives compared

Ahrefs charges $129/mo for backlink data. Semrush starts at $129/mo. Moz Pro at $99/mo. FeedPulse Backlinks Checker is free, forever, for casual lookups + embeddable badges. We're not trying to replace pro SEO platforms — we're giving indie devs and small business owners the same vanity-metric badge the big sites flex.

Embed your live backlinks count as a trust badge

Drop a 'X sites link here' badge on your homepage, footer or About page. Auto-updates weekly. Works on WordPress, Shopify, Wix, Webflow, Ghost, Squarespace, Blogger, plain HTML — one HTML snippet, done.

/ compare with

Compare with these free SEO tools

Backlinks → DA

Moz Domain Authority — how backlinks compound

Backlinks → DR

Ahrefs-style Domain Rating

Backlinks → rank

free website traffic rank checker

/ authoritative sources

Frequently asked questions

Questions we hear most often — also emitted as FAQPage schema so search engines can surface these in “People also ask” results.

+What is a backlink?

A backlink is a hyperlink from another website pointing to yours. Backlinks have been the single biggest SEO ranking signal since Google's PageRank algorithm launched in 1998 — more backlinks from authoritative sites means higher SERP ranking, more organic traffic, more revenue. Backlinks are still the closest thing SEO has to a 'how successful is your site' meter.

+How can I check my website backlinks for free?

Paste your domain above — we'll show your total backlink count and referring root domains, pulled from Moz's official Link Explorer API. The same data that powers Moz Pro's $99-$249/mo plans, free for casual lookups + an embeddable counter badge. When Moz's quota is exhausted we fall back to a synthetic OpenPageRank estimate so the badge never returns empty.

+What's a good number of backlinks?

Quality > quantity. A single backlink from nytimes.com is worth a thousand from spammy directories. For an indie blog, 50-200 referring root domains is solid. For a SaaS company, 1,000+ ref domains is competitive. For a public-company site, 10,000+ is table stakes. Track ref DOMAINS, not raw backlink count — Google does.

+How do I get more backlinks?

Top tactics, in priority order: publish original research (data studies get cited automatically), guest-post on high-DR publications in your niche, build free tools (like the ones on this site — they earn backlinks passively), submit to authoritative directories, do digital PR (HARO, podcasts, expert quotes), and create truly best-in-class content on a topic. Avoid paid links — Google's algorithm catches them.

+Are these backlink counts the same as Ahrefs or Semrush?

We pull from Moz's Link Explorer index, which differs from Ahrefs and Semrush because each tool crawls the web independently. Expect ±15-25% variance between vendors for the same domain — that's normal. The directional trend (your backlinks growing or shrinking) is what matters, not the absolute number.

/ also free

AI SEO Audit

Paste any URL — get a Gemini-powered audit of title, meta, schema, CWV, internal links + a prioritised fix list. Free, no signup.

/ other free seo tools

FeedPulse トラフィックランキング

SERP Position Checker