WordPress · small business

Free widgets for a small-business site on WordPress

A local business page is competing with the fear that the business is dormant or has moved. Live visitor counts, today's weather for your town and a visible countdown to an offer deadline all answer 'is this place actually operating?' before anyone phones.

What you are trying to do here is look open, busy and local enough to be trusted with a phone call. Three widgets below do that; the other 15 in the set mostly do not, so they are not on this page. No plugin. WordPress accepts raw HTML in a Custom HTML block, which is all this needs.

The three worth adding

  1. 01

    online users counter

    On WordPress this goes in the post or page itself — a live count only changes behaviour when it sits in the same line of sight as the price or the button.

  2. 02

    live weather widget

    On WordPress this goes in your sidebar — local conditions are a glanceable sidebar item, not a content block.

  3. 03

    countdown widget

    On WordPress this goes in the post or page itself — a countdown works above the fold on the page that's actually selling the thing.

Where to put them

Above the fold beside your phone number and opening hours, where the trust question is actually being asked — not buried in the footer.

Questions people ask

Which widget should a small-business site on WordPress add first?

online users counter — A local business page is competing with the fear that the business is dormant or has moved. Live visitor counts, today's weather for your town and a visible countdown to an offer deadline all answer 'is this place actually operating?' before anyone phones.

Where do the widgets go on a small-business site?

Above the fold beside your phone number and opening hours, where the trust question is actually being asked — not buried in the footer.

Do I need a plugin for this on WordPress?

No plugin. WordPress accepts raw HTML in a Custom HTML block, which is all this needs.

Other site types on WordPress