Clarity deserves a fair hearing: it is free with no session cap, it includes session recordings and rage-click detection, and Microsoft has no reason to trial-wall it. If you want a full analytics product at no cost, install Clarity. The difference is not price, it is scope and what the install costs you in consent and setup.
Genuinely free, genuinely good — and a different product to a drop-in heatmap. Everything below is checked against clarity.microsoft.com itself — but pricing and limits move, so confirm anything that matters on their own page before deciding.
| FeedPulse | Microsoft Clarity | |
|---|---|---|
| Price | Free forever, no session counting. | Free, with no session limit — the same price as us, and credit where it's due |
| Signup | None. Paste the snippet and the map starts filling in. | Microsoft account, a project to create, and a verification step before any data arrives |
| What you get | Click and scroll heatmap only. Deliberately one job. | Heatmaps plus session recordings, rage/dead-click detection, scroll depth and Google Analytics tie-in |
| Required link back | None required. | None — it's a private tool, nothing renders for your visitors |
| Cookies & privacy | No cookies, no recordings, no IP stored — nothing to consent-banner or mask. | Sets cookies and records sessions, so it needs a consent banner and masking rules; data sits with Microsoft and feeds their terms |
| Customisation | Pick a page, pick a date range, read the map. | A full dashboard with filters, segments and funnels |
| Where the data lives | Aggregate click coordinates. Never a replay of a person. | Stored by Microsoft, with retention and export governed by their policy |
| Removing it | Delete the snippet. Nothing left behind. | Remove the script; your recordings stay in the Clarity project |
Clarity is the strongest free product in this category and we won't pretend otherwise. If you want session replay, rage-click detection and funnel analysis for nothing, install Clarity — it does more than we do. We are the better fit when you specifically do not want to record sessions, add a cookie banner, or hand visitor behaviour to a third party to get one heatmap.
Pick Clarity when you want a full free analytics suite and have the consent flow for it. Pick FeedPulse when you want the heatmap and nothing else: no account, no cookies, no recordings of real people.
Pick Clarity when you want a full free analytics suite and have the consent flow for it. Pick FeedPulse when you want the heatmap and nothing else: no account, no cookies, no recordings of real people. Clarity is the strongest free product in this category and we won't pretend otherwise. If you want session replay, rage-click detection and funnel analysis for nothing, install Clarity — it does more than we do. We are the better fit when you specifically do not want to record sessions, add a cookie banner, or hand visitor behaviour to a third party to get one heatmap.
Mostly for what it doesn't do. Clarity records sessions and sets cookies, so it belongs behind a consent banner and needs masking rules to stay compliant. Our heatmap stores aggregate click coordinates only — no cookies, no replay, no IP — so it can go on a privacy-first site with nothing to disclose. If you're happy running a consent banner, Clarity gives you more.
Nothing, at any traffic level. There is no paid tier to upgrade to, no session cap and no card on file — the whole product is free, including every other widget and all the SEO tools.